Cyber Whore Experiment

an interesting project by Fast Company magazine, coming off the back of Old Spices big week could be an interesting thing to keep an eye on when it comes to spreading the love through cyberspace

http://fcinf.com/v/c49g

Re-Location

http://tripplem.posterous.com/

my workbook continuing on from here

cannon World of EOS

http://www.canon.co.nz/worldofeos/home/default.aspx

an online community by cannon, allowing members to  share their photos and knowledge about photography in an online forum. a good example of a brand creating a online community facilitating and enhancing users interaction with their products

Volkswagen Fun Theory

http://www.thefuntheory.com/virals

an interesting project/ competition by Volkswagen. relevant to this project by the fact the outcomes aim to improve/facillitate moments in peoples lives. the individual outcomes do not directly communicate the brand and its values, but the way it has been run as a competition with user submissions places it in the realm of a phase four communication

An initial viral from Volkswagen

competition winner

Toyota Prius – The suicide guy

A Penguin’s tale

A Penguin’s tale is a fictitious case created for the Book Publishing company: Penguin Books. The case was created by Art Director: Nicolai Villads and Peter Ammentorp as an entry for the Future Lions 2010 competition (www.futurelions.com) organized by digital agency AKQA and Cannes Lions Advertising festival.

Durex Baby

Durex Condoms has released a great iPhone app that replicates what it’s like to care for a new born child. By downloading the app a user can impregnate another iphone thus causing the user to have to take care of his baby. The app wil alert and annoy you constantly, just like a new born does. The only way to block this, or prevent it is by getting a link to the condom app through the QR Code on the condom box. Not only is this a novel app to help guys relate to the duties involved in caring for a baby, but it sells condoms. To avoid hearing the baby crying and having to feed it all the time we will buy the the condoms for the QR code. But most importantly, we will now use them to avoid having to do this in real life.

Made for the Future Lions 2010 competition, organized by digital agency AKQA and Cannes Lions Advertising festival.

Digital Agency: AKQA
Art Directors: Nicolai Villads, Peter Ammentorp
Interactive Designer: Raul Montenegro

Congrats Matt – I think we both deserve a pat on the back:)

Robert’s Final Submission for 222.453 Reseacrh & Developmentert

WorkingPaper-05-28-Robert-Longuet-Higgins

DesignBrief-05-28-Robert-Longuet-Higgins

final working paper and brief

matt-mitchell-workingpaper

matt-mitchell-designbrief

Final Research Poster

Research_Poster-Matt Mitchell_ Rob_Longuet-Higgins

launch campaign for CNNs new slogan. utilizing mobile digital technology through QR codes http://en.wikipedia.org/wiki/QR_Code

Socail ideas

Social ideas

View more presentations from Graeme Wood.

Monteith’s Worth Talking Over

So I have previously been rather harsh on the Monteith’s Worth talking over campaign. HOWEVER, I was in the tasting room on Thursday and saw that the campaign had been intergrated nicly into the physical space.

I couldn’t take a photo because I had no camera; However it was done by 3 screens behind the bar that randomly pulled conversation out of the worth talking over website. This made the experience far greater because I brought the campaign from the vastness of the net into my physical space.

As always I have a few ideas to go on from  this;

+ Could I have made a comment about one of the things it was talking about in the bar, and could that come up.

+ If I walked into the bar could it know I am there and If I had made a comment, could that come up…. Again it is just coming up with way to make it more social (participatory) rather than viewed.

Previous post

BP

DESIGN EXPERIMENTATION – STRATEGY, USER EXPERIENCE AND WEBSITE DESIGN

Preface:

Filling your car up with gas is a experience; though it has yet to be utilized to draw users closer to the brand or the context surrounding the consumption. People spend a lot of mony on petrol and they get nothing in return from the brand, a brand like nike is part of you when you run, but you don’t think “thank you BP for getting me up a hill”. This concept explore the potential of a transformational offerings in the consumption of petrol.

The Concept –

A key chain or other device will keep the user involved and make it easy to engage with this new service.

The idea is to extend the consumption or brand interaction by creating an site that enables people to make a profile and the add cars to it, each car gets its own id.

When the individual fills their car and pays for it they are able to swig the id tag of thier car and the information from what you just filled the car gets uploaded to your cars profile.

This means that when the individual then goes online they are able to track their usage over time. not only usage bu cost, regularity  of visits, the change in price of petrol , the change in your consumption (potentially even who was driving and their efficiency- that would be the next stage where you car holds some information also).

It can also suggest and help inform the user about better ways to be more efficient, and allow the user to follow and engage in conversations of interest around this subject.

This results in a more informed user who has a stronger connection with the brand as it is helping them to build better control over thier driving.

I have not designed this website, however i have had a play with how it may work; It will have a personal space and a community space, community is here because it is the essential way of creating real and live content within the site

The brand

Initially I considered that BP would be a brand that could find this potential within its already developed brand personality. however I am sympateic to the notion that BP  isn’t every where and problems may arise when users must go to other petrol stations – this has lead me to looking at the AA (see previous blogs). The AA brand is about keeping kiwis on the road, so I feel this could also fit within its brand personality.

"For the road ahead"

The AA also already deals with memberships, so this service could be a way of further activating members and gaining new members.

CRAFTBEERNZ.co.nz

DESIGN EXPERIMENTATION – STRATEGY AND WEBSITE DESIGN

Preface:

This concept was born from concept mapping and identification through gap analysis of the craft beer industry in New Zealand. This is a community that I live on the cusp of entering. Many small breweries and bars (retail outlets) are already using social media well to build loyal communities around them (see Tuatara Brewery, Malthouse).

The Community around craft beer

Craft beer brewers and drinkers tend to be very passionate about brewing, and through the experience of making and drinking craft beer there is a significant common shared interest – or shared repitore. The industry are currently connected via by the website Brewers guild of New Zealand, however it is used as a infomation center for the industry,

What has not yet happened, is a connection of brand users and the producers; Pine and Gilmore state that we must connect these two groups because this create authentic relationships that go both ways.

From the My Beers page users are able to see track the beers they like, suggest and recieve suggestions and open / find more information about breweries as they want.

It is important to offer a platform where people can find the most relevant and important information to them. So every beer and Brewery can maintain its own identity which allows real and brewery created (which in this case will be also seen as real) conversation can be shared around the beer itself. It will also keep you up to date with any new beers coming out like this one or new beers from that brewery.

The Concept part ONE

There are hundreds of craft beers to try in NZ and as with craft beers everyone has their own opinion, the concept of this initiative is to develop a platform that provides users with both a transformational / useful service that helps them navigate the vast about of beers as well as create a communication value for users.

The idea is that this enables you to track the beers you try and comment straight away about them (potentially from your current snaptag location- by implementing technology or other similar tech).

It is able to learn and suggest beers that you may like.

It puts your comments and the beers you try into a socail space where your friends can comment and spark new conversation.

Freinds are able to suggest beers directly to you.

The personal home space is a filter of information from the website and from Facebook.

The Concept part TWO

This has been a concept projection into the way inwhich communites can live across or through a platform like Facebook, The majority of the content that is viewed on the CraftBeerNZ website all lives within Facebook also, this means that the community members can choose to sync their accounts with facebook, which means comments made on craft beer NZ live in facebook as well.

ESSENTIALLY, the community website could become a Facebook filter that means if you want only Craft beer conversations you can visit this community and all the other crap is removed, aloowing for a strong communication value. (this has come from analysis of  the Google Buzz release presentation I looked at earleir in my workbook (see this)

What it achieves

The result of this initiative is that the users and industry will use it as a communication platform for everything around this whole industry (consumption, news, production, conversation).

+ please note at this point I am aware that the craft beer industry may be something that will continue to travel better as word of mouth rather than a large scale web home, but this is more a conceptual experiment than any finished designed strategy.

From my essay:

It is currently not an exercise in creating belonging, but an investigation into the potential of a brand hub model as a facilitator to a community of practice.  It is designed to connect drinkers and industry members to enhance the experience of consuming craft beers through an extended participation in an online realm.  It allows users play an active role in creating and sharing their own value by commenting, rating, joining or starting conversations among their friends or the entire community.

Holden NZ’s Online Presence

I have had a look at Holden’s online presence, and I would say that it is doing well currently by what I have been reading.

For a start Holden has mulptiple conversation / campigns / platforms that it run; a Facbook page for hard core fans; a Profile system of their home website (for poteintal use – currently not engaging); TVC campign that is a meet the producers / have a conversation feel.

The TVC

These are all about sparking conversation, and you can see conversations happening all over this ad ; for a start the main character is having a conversation with you, while he does so he has conversation with a whole lot of other people (in person and online)

*from Ogilvy NZ Website

The website is a place where the tv ads can be futher explored to find more infomation

Personal space on this website is a wee lacking, however they have created it and it has future poential

This is currently a page for hard core fans

L&P Tourism – Potentially a rethink to my theory…

This Campaign has built the start of L&P’s Facebook presence, and the campaign actually has replaced the L&P website currently…

I think this is interesting because the campaign was based on a conversational campaign that ran across a physical tour of nz and youtube episodes on the website. So I am just interested at how this campign was a building block for their facebook community (which has about 4 5 posts a day) pretty good i think for 7 thousand people..

to look at it with the eyes of my working paper and Moffits wiki brand , the hub is really the FB page and the website is an external conversation / narrative that can them play out across the websitem Fb and you tube. This spread a big web of content and information and conversations…

FACEBOOK L&P

Some shots of my workbook! – just the important bits

MY PHYSICAL WORKBOOK, CHECK IT OUT

Roberts Major Workbook

View more documents from Massey University.