CreateTheConversation

Cyber Whore Experiment

mcmitchell — Fri, 16 Jul 2010 02:12:44 +0000

an interesting project by Fast Company magazine, coming off the back of Old Spices big week could be an interesting thing to keep an eye on when it comes to spreading the love through cyberspace

http://fcinf.com/v/c49g

Re-Location

mcmitchell — Thu, 15 Jul 2010 02:23:58 +0000

http://tripplem.posterous.com/

my workbook continuing on from here

cannon World of EOS

mcmitchell — Tue, 13 Jul 2010 00:02:30 +0000

http://www.canon.co.nz/worldofeos/home/default.aspx

an online community by cannon, allowing members to share their photos and knowledge about photography in an online forum. a good example of a brand creating a online community facilitating and enhancing users interaction with their products

Volkswagen Fun Theory

mcmitchell — Fri, 09 Jul 2010 00:02:33 +0000

http://www.thefuntheory.com/virals

an interesting project/ competition by Volkswagen. relevant to this project by the fact the outcomes aim to improve/facillitate moments in peoples lives. the individual outcomes do not directly communicate the brand and its values, but the way it has been run as a competition with user submissions places it in the realm of a phase four communication

An initial viral from Volkswagen

competition winner

Toyota Prius – The suicide guy

roblh — Mon, 07 Jun 2010 22:08:17 +0000

A Penguin’s tale

roblh — Mon, 07 Jun 2010 22:01:07 +0000

A Penguin’s tale is a fictitious case created for the Book Publishing company: Penguin Books. The case was created by Art Director: Nicolai Villads and Peter Ammentorp as an entry for the Future Lions 2010 competition (www.futurelions.com) organized by digital agency AKQA and Cannes Lions Advertising festival.

Durex Baby

roblh — Mon, 07 Jun 2010 21:54:36 +0000

Durex Condoms has released a great iPhone app that replicates what it’s like to care for a new born child. By downloading the app a user can impregnate another iphone thus causing the user to have to take care of his baby. The app wil alert and annoy you constantly, just like a new born does. The only way to block this, or prevent it is by getting a link to the condom app through the QR Code on the condom box. Not only is this a novel app to help guys relate to the duties involved in caring for a baby, but it sells condoms. To avoid hearing the baby crying and having to feed it all the time we will buy the the condoms for the QR code. But most importantly, we will now use them to avoid having to do this in real life.

Made for the Future Lions 2010 competition, organized by digital agency AKQA and Cannes Lions Advertising festival.

Digital Agency: AKQA
Art Directors: Nicolai Villads, Peter Ammentorp
Interactive Designer: Raul Montenegro

CreateTheConversation

Cyber Whore Experiment

Re-Location

cannon World of EOS

Volkswagen Fun Theory

Toyota Prius – The suicide guy

A Penguin’s tale

Durex Baby

Congrats Matt – I think we both deserve …

Robert’s Final Submission for 222.453 Reseacrh & Developmentert

WorkingPaper-05-28-Robert-Longuet-Higgins

DesignBrief-05-28-Robert-Longuet-Higgins

final working paper and brief

matt-mitchell-workingpaper

matt-mitchell-designbrief