PING: a social networking garment…. fail?

seems like an interesting concept but majorly unresolved and blue sky. seems to be more an exercise in what it looks like rather than it actualy working. (hey i made this cool thing the other day and then i thought, hey, wouldnt it be cool if like, it sent stuff, intuitively, about what i was doing to my social media network)

not wanting to bag too hard cause it would be cool, but seems like they havnt even tried.

http://www.electricfoxy.com/2010/04/ping-a-social-networking-garment/

four square – thanks G.

a cool social media transversing physical and digital worlds

enables new ways for buisnesses to interact with their customers, by offering benefits to their ‘mayors’ and other loyal customers

Vodafone – Lets talk how we used to

Google Buzz

Righto, Here is Google Buzz.

In Google’s Mission statement is the word “USEFUL” and this is what many social media sites are now failing to be because of the noise.

Google Buzz, Is an integrated social media platform, built into GMail. The aim from google is obviously to get more people using Gmail more of the time.

It works in much the same way as Facebook, except it, combines more things such as picasa twitter and more.

Google presentation from Google Buzz launch event

It is long so I’ll sum up!

Bradley Horowitz (product marketing)

• The 1st thing people want to do when they see something interesting is they want to share it (its a natural impulse)
• It shouldn’t be so much work to find exactly the right audience for the information you seek or want to share.
• “The moments of our life are the most precious asset we have, and increasingly there are more and more distractions impinging on our attention” – The key to to empower people to better manage their attention.
• We want to be in the real time.
• RELEVANCE (what google was born from).  When you had 50 friend you could sit back and watch what happens and find real value (closeness), but when you have 500/5000 friends it is becoming very difficult. There is still good information in there but its full of  “joe had a bagel for breakfast” (TMI+Too Much Information).
• Whe we break down 500 friends we mean “people were connected to” or someone your interested in, that may be a real world friend, a neighbor, someone in your company, its not unreasonable to suggest that this is going to continue to expand (the concentric circle of relationships) and the problem is going to get worse and worse. we are almost cluttering our own lives.
• Create a SOCIAL DESTINATION a place in itself!!!!

Todd Jackson – product manger (like 25 yearsold (FARK)

• BUzz surfaces the network that is already underlying but has not yet surfaced from a one to one to a many to many!!
• Youtube, picassa, google reader, flicker, twitter, links all easy to use (it follows your friend on their other sites i.e these ones<<<<
• public and private sharing, to the world, and to your friends (and easy to switch between)
• Only the good stuff.
• Google found that some users use one product to share things publicly and one to share things privately! we want people to be able to do both.

• Buzz conversations, are real time live conversations. This is outstanding integration between in box and social media.

Moblie Buzz

• When the 1st web came out Google found a way of connecting websites by links, Now it is doing that not with websites, but with conversations and social expressions. –  there now is a relevancy problem.

• In the digital world we have not yet discovered the power of location to speak in a way of signaling subconscious. Locality in the physical world spark and guides our conversation but this is yet to reach online. (WE need to UNLOCK LOCATION AS A POWER TO DETERMINE RELEVANCE!!!)
  
• Google My location, place pages ( a webpage based on a location ie street).
• posts are snapped my colloquial location – geotaged, with google maps.
• Google has a nearby function stream, which takes into account the location, it says what people are saying near to you, not fiends only, but anything said publicly.

FROM GOOGLE BLOG

• We’ve blogged before about our thoughts on the social web, steps we’ve taken to add social features to our products, and efforts like OpenSocial that propose common tools for building social apps. With more and more communication happening online, the social web has exploded as the primary way to share interesting stuff, tell the world what you’re up to in real-time and stay more connected to more people. In today’s world of status messages, tweets and update streams, it’s increasingly tough to sort through it all, much less engage in meaningful conversations.

• Our belief is that organizing the social information on the web — finding relevance in the noise — has become a large-scale challenge, one that Google’s experience in organizing information can help solve.

• If you think about it, there’s always been a big social network underlying Gmail. Buzz brings this network to the surface by automatically setting you up to follow the people you email and chat with the most.
  

• (The point I would raise here is that there has always been a big social network underlying NZ Post. So is it about bringing this network to the surface )

• It’s focused on building an easy-to-use sharing experience that richly integrates photos, videos and links, and makes it easy to share publicly or privately (so you don’t have to use different tools to share with different audiences). Plus, Buzz integrates tightly with your existing Gmail inbox, so you’re sure to see the stuff that matters most as it happens in real time.

• On your phone, Google Buzz is much more than just a small screen version of the desktop experience. Mobile devices add an important component to sharing: location. Posts tagged with geographical information have an extra dimension of context — the answer to the question “where were you when you shared this?

• We’ve relied on other services’ openness in order to build Buzz (you can connect Flickr and Twitter from Buzz in Gmail), and Buzz itself is not designed to be a closed system. Our goal is to make Buzz a fully open and distributed platform for conversations. RIGHT, so here is the key from Google, It is about building a open platform for conversations, where it becomes a platform that adapts to enable users to do what they want.

• her s

THE IMPORTANT POINTS

+

Below is just an important side note. It deals with groups of permissions. So you can offer different layers of permission.

Blogging Is Out, Facebook Is In, Study Finds

Just like red wine and classical music, blogging attracts a more mature audience, while the younger set prefers to share their lives via social networks. That’s according to a survey recently released by the Pew Research Center’s Internet and American Life Project entitled Social Media and Young Adults, which continues the PIAP’s obsession with tracking the digital habits of the so-called Millennial generation, defined in the study as young adults between the ages of 18 and 29.

The survey found that blogging has dropped by nine percent among Millennials in the last two years from 24 percent in December 2007 to 15 percent by 2009. During that same period, however, blogging won over more online adults aged thirty and over with a four point rise from 7 to 11 percent.

Gimme That Ol’ Time Blogging

It’s not just the Millennials that are kicking blogging to the curb either; the teenage blogging population has been cut in half from 28 percent in 2006 to 14 percent in 2006. Instead of blogging, kids these days are signing up in droves for social networking sites (SNS) like Facebook and MySpace.

The PIAP survey says 73 percent of Internet-loving teens are now using social networking Websites (SNS), which is a significant uptick from previous studies. In 2006, 55 percent were using SNS and by February 2008 that number had grown to 65 percent.

Facebook vs. MySpace

While Millennials and older adults may differ on the importance of blogging in their digital lives, both groups favor Facebook as their SNS of choice. Seventy-one percent of young adults use Facebook, as do 75 percent of those thirty and over. Sixty-six percent of younger teens, on the other hand, prefer News Corp’s MySpace. The PIAP survey also found that younger people aged 12-17 are less likely to use Twitter than Millennials and adults.

Wi-Fi and the Mobile Web

The older you are the less likely you are to be using Wi-Fi or your cell phone to get online. The Pew survey found that just 34 percent of those aged 50 and over use a wireless Internet connection, 63 percent of 30-49 year olds go wireless and the Millennials are all about over-the-air online access with 81 percent of them favoring wireless Internet access. Milennials are also the only age group the Pew survey found where the majority favor mobile computers: 66 percent of young adults own a laptop or netbook, while 53 percent have a desktop PC.

Interestingly, the PIAP study found that African American adults are the most active and fast-growing segment of the population using the mobile Web. But the younger generations are more likely to own a cell phone, with 73 percent of younger teens owning a cell phone and mobile device ownership among Millennials hits 93 percent. And yet, the fastest rising age group for cell phone ownership may be twelve-year-old children. The Pew survey found that 58 percent of 12-year olds now have a cell phone, compared to just 18 percent in 2004.

Other findings from the survey show that wired teens are more likely to buy things online like books, clothing and music than teens were in 2000. Thirty-one percent of today’s teens are also turning to the Internet for health, diet and fitness information, and 17 percent of the high school set are getting information about drug use and sexual health information from the Web.

If you want to see the Pew Center’s complete findings, you can access the report on the PIAP Website. <<<< Link through to see the  whole report

Ha i found a good One – WE QUIT – Design Presedent

Geeze I feel like I could write and entire essay on this one facebook (have to make a point here, am i doing something wrong or do macs not know how to spell facebook, I swear i write it every 5mins on wordpress and it keeps telling me its not a word, its more of a word than wordpress (hahahaha just realized that wordpress isnt in the dictionary ethier))app (the world is exciting!!)

1,700 monthly users

http://facebook.wequit.co.uk/

word press is having a hissy so ill come back later

Surveys show that over 2 million smokers are ready to stub it out for good on No Smoking Day, Wednesday March 10th 2010. Quitting is never easy, but with friends around to help you through the toughest times, staving off the cravings needn’t be a nightmare

. We might like to deny it, but we’re all a bit conscious about how we look on Facebook, which is what makes WeQuit such an effective aid: Choose a challenge, tell your friends, then stick to it!

Quitting smoking can often feel like a negative action, and with this in mind the emphasis was to create something that makes giving up smoking fun. Below is a list of some of things WeQuit can do:

Choose a length ­– Giving up smoking forever can be a daunting thought, so with WeQuit you choose the length of the challenge, whether it be a week, a month, or even just a day.

Challenge your friends – You don’t have to be a smoker to use WeQuit, you just have to know one. Encourage someone you know to ditch the habit by enticing them with a personalized challenge.

Bet you can’t – Motivate your mates with some light competition, with rewards for success, or forfeits for failure!

Quit for good – Perfect for spurring on an ethically-minded friend, you can sponsor a quit by pledging to give money to charity if they succeed.

Head to Head – Go up against a mate to see who can quit the longest, spicing it up with a reward for the winner (or a forfeit for the loser…)

Get involved – Keep friends on track with encouraging comments (or a nudge for that cheeky Friday night fag) by posting photos and comments onto their Wall of Fame and Shame.

Track your progress – Unlock secret medals, see how your friends are getting on, and share your WeQuit challenge progress with your mates.

NZARMY – Poster Proximity

This campaign worked because it reached the audience one off and inline with the idea of receiving a special mission.