NEW BALANCE – (I’m not sure, but i think its a fail… pitty, it could be great) – Design Presedent

http://www.newbalance365.com/#/daily-dose

I can see the thought behind this and its the thought that interests me. Designed for a world that may not yet full exist its is only viewable on iPhones and the net…. (this is one problem, but its close). I feel like this is somthing that could have benefitted strongly from a comunity and conversation ( it only allows you to share the video, so yay i can go to the trouble to embed it and show my mates… but not every day).

The thought of being an interesting part of peoples every day lives…. now thats interesting. The project is based on 365 2osec videos to be release one per day, straight to your IPhone, thats great, just a tiny aside that could make you think hell yea or put a creative smile on your face…. feels like it would be better suited to a brand like adobe or final cut pro etc…

THIS IS NOT SOMTHING I WOULD BOTHER TO LOOK AT EVERY DAY BUT IF I GAVE IT PERMISSION TO SHOW ITSELF TOME EVERYDAY THEN HAY PRESTO ROB’S HAPPY!!!!

Proximity……. very interesting point and criticism i think