Nike+ – Design presedent

Nike+ caters to peoples need for motivation, to run to music and desire to keep track of their runs.

Nike+ is a success in the terms of what I am looking at because it has opened up a direct channel to its consumers.
** It has created a deeply powerful relationship that enhances bothe the product and the service.
** ADnext = this is a “self-perpetrating relationship”, it doesn’t depend on broad brand communications to encourage interest, It gives the consumer a reason to keep re-engaging with the brand.
** the brand becomes as common and second nature as the eftpos card you use.

** although the service is deeply personal and customized It creates a channel for interconnection and belonging through the community platforms, and the ability for sharing information such as running routes, to creating competitions between friends.

### Transformation is about changing the individual, so one may say the social transformation is about changing the individual and his or hers social landscape, how they communicate along with what they communicate and share.

### Nike+ is designed as pine and gilmore state to “guide transformations”, where they where talking about the experience and changing the individual we can see that this applies to the next step as Nike connects a social community, gives them the tools to use the brand as well as the other members to guide transformations.