r & DEVELOPMENT
So as far as a direction for creating the a proof of concept is too look into developing a service that creates a transformational offering surrounding how we buy, consume and talk about petrol and driving.
So what i intend to do know is to is plan out how that may work and then develop a plan for researching it (ie. finding the core values, issues, conversations)
How this could work:
- Petrol stations will no longer be stagnant places to spend money.
At a petrol station you will be able to send the information from filling your car to your cars personal account / identity
The data is recorded from your car. i.e. mileage since last fill up, how much petrol is purchased and the cost (i.e. $1.83 per litre , 20 litres, $36.60 total).
- Individual site / account is created where car drivers can register their car under their name
On this site you should be able to review your mileage, consumption, money spent.
Private vs public issues will need to be resolved.
- Social aspect to the Website, where conversation and debate can take place as well as connecting with others.
Alternative options to driving or conversations about reducing or better economic options, ie the best cars and other tpical infomation.
It will be able to keep users up to date with any current issues about price, future of oil etc
PetrolMonkey
- a website from Australia that does this.. kinda… but does not take account any ideas about convergence.
PLAN
- Understand the market
- Who could create this product – brand?
- Will people use it?
- How will the use it?
- how will they connect over it?
CreateTheConversation 
Reply