L&P Tourism – Potentially a rethink to my theory…
This Campaign has built the start of L&P’s Facebook presence, and the campaign actually has replaced the L&P website currently…
I think this is interesting because the campaign was based on a conversational campaign that ran across a physical tour of nz and youtube episodes on the website. So I am just interested at how this campign was a building block for their facebook community (which has about 4 5 posts a day) pretty good i think for 7 thousand people..
to look at it with the eyes of my working paper and Moffits wiki brand , the hub is really the FB page and the website is an external conversation / narrative that can them play out across the websitem Fb and you tube. This spread a big web of content and information and conversations…
CreateTheConversation 
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