Volkswagen Fun Theory
http://www.thefuntheory.com/virals
an interesting project/ competition by Volkswagen. relevant to this project by the fact the outcomes aim to improve/facillitate moments in peoples lives. the individual outcomes do not directly communicate the brand and its values, but the way it has been run as a competition with user submissions places it in the realm of a phase four communication
An initial viral from Volkswagen
competition winner
CreateTheConversation 
Shanel 5:04 PM on March 5, 2014 Permalink |
It’s nearly impossible to find knowledgeable people for this topic, however, you seem like you know what you’re talking about! Thanks